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The idea of the 'Happy Box' was conceived in 2002 when, during a road trip across the States, a brown cardboard box came to assume an unexpected significance. Perhaps partly because of the disproportionate amount of chocolate and alcohol contained therein, this little brown box could always be relied upon to raise a smile and became known as our 'Happy Box'.

It prompted the thought that there should be a Happy Box for everyone and for all events and sentiments - beautiful gifts, creatively combined to be perfectly appropriate to the occasion and guaranteed to raise a smile.

Happy Box London was created with this ambition - to offer you an antidote to impersonal presents. We've all received them and we've probably all sent them.

We've made it our mission to try to do better. To create beautiful gifts that are full of real thought and imagination. So, a Happy Box to celebrate a birth might contain a stunning solid silver rattle, but also a silk lavender-filled eye mask to playfully acknowledge the new pressures of parenthood. A Happy Box sent to cheer someone up might contain luxurious cashmere socks, but also an ice-cream scoop to suggest one of the simplest paths to happiness.

Our gifts are made from the finest quality materials such as Italian leather, French soap and Scottish cashmere. We are proud that many are then designed and handmade in Britain. And we make every effort to support businesses that demonstrate a responsibility to people and to the natural environment. So, your Happy Box might contain organic produce from English farms, olivewood from sustainable groves or organic candles made without paraffin wax. And the materials used to create our own beautiful boxes are taken only from sustainable forests.

All our gifts are hand-picked from some of the UK's leading established (and emerging) luxury brands, but it is the Happy Box itself that we hope combines these gorgeous products into something that will make someone happy.

We might have changed a tattered old brown box for a stunning lemon number, but the sentiment is as strong as ever.

Happy Box London - ali and Craig